Conspiracy theory, anti-globalism, and the Freedom Convoy: The Great Reset and conspiracist delegitimation

In this article, we analyse how anti-globalist conspiracy theories were mobilised online to delegitimise national authorities and policies designed to curb the Covid-19 pandemic in Canada. These conspiracy theories attacked the political authority underpinning public health measures and targeted purportedly ‘liberal’ policies and ‘globalist’ actors. Our case study examines the Freedom Convoy, a series of protests against Covid-19 vaccine mandates that began in Canada but inspired global demonstrations. The Freedom Convoy fostered and relied upon anti-globalist conspiracy theories, including the ‘Great Reset’ and ‘Great Replacement’, both of which posit a global conspiracy to erode national sovereignty and impose a ‘liberal’ international order. We investigate far-right social media commentary from 4chan’s Politically Incorrect imageboard /pol/, Infowars, and Rebel News, showing how conspiratorial claims were marshalled in alttech spaces. These narratives were used to delegitimise public health measures to combat Covid-19 and the Liberal Trudeau government by linking them to various ‘globalist’ forces. In exploring three mechanisms of delegitimation – externalisation, personification, and Othering – we argue that far-right movements like the Freedom Convoy, motivated by anti-globalist conspiracism, mobilise the international realm by leveraging the legitimacy gap of international organisations and agendas to undermine the political authority of actors at the national level.

(Available late January 2025)